Craig Campbell

Craig Campbell

Chief Administrative Officer

Craig Campbell joined WPS in an executive role in February 2013. Craig was elected to The EPIC Life Insurance Company Board of Directors in March 2015. He was elected to the WPS Charitable Foundation Board of Trustees in May 2013.

In March 2018, Craig was given additional responsibility as Chief Operating Officer of EPIC Specialty Benefits, while retaining his primary role as Chief Administrative Officer of WPS Health Solutions.

Prior to joining WPS, Craig worked for Noridian Administrative Services (NAS), a Medicare Administrative Contractor, beginning in 2005. He was interim president, chief executive officer and chief administrative officer. Craig was instrumental in NAS being awarded significant federal and state government contracts, including Jurisdiction E for the administration of Medicare in California, Nevada, Hawaii, and the U.S. Pacific Territories.

While at NAS, Craig was part of the Enterprise Executive Team responsible for development of corporate strategy to respond to the changing health care financing environment resulting from the federal Patient Protection and Affordable Care Act (PPACA).

In 2008, Craig was appointed a loaned executive of the Blue Cross and Blue Shield Association (BCBSA) China brand development initiative. The team of seven executives implemented cooperation agreements with China’s Central Party School and the Counselor’s Office of the State Counsel to compare and contrast health care financing and delivery in the United States with China’s and to develop strategies for China’s aggressive national health care and health insurance reform.

After serving BCBSA, Craig developed a strategy leading to the first-of-its-kind contract with the Chinese government to implement a pilot project administering the Chinese government’s health insurance claims system experimenting with U.S.-style private administration of government services. He served as the group chairman and chief executive of the Chinese Wholly Owned Foreign Entity, implementing and operating under the contract from April 2009 through December 2012.


1717 W. Broadway
P.O. Box 8190
Madison, WI 53708-8190
WPS Madison campus map

The WPS Health Solutions family of brands employs more than 3,000 professionals in great communities across the country: