MADISON, Wis.—Feb. 26, 2018—WPS Health Solutions won eight ADDY Awards, including one gold, Saturday night at the American Advertising Federation's annual awards gala for the Madison chapter. This was the 50th year for the ADDY Awards in Madison.
The gold award recognized the Marketing Department's small-group box giveaway project for Arise Health Plan. That entry advances to the 8th District ADDY Awards competition on April 13 in Minneapolis.
"I'm particularly proud of the box winning gold, as it was the entry that everyone on the team touched at some point. I am very proud of our talented and hard-working team.”
Eric Roell, Creative Manager
The Arise giveaway was hand-delivered to a select group of small businesses to build awareness of the Wisconsin-born and raised brand and introduce our small-group products. It was filled with everything you need for a "Weekend in Wisconsin"—including a cribbage board, Sprecher root beer (made in Milwaukee), and pretzels and mustard (made in Hartland)—as well as fun facts about the Badger state.
EPIC Specialty Benefits, a WPS subsidiary, won two silver ADDY Awards in partnership with its advertising company, Suttle-Straus.
SILVER – Crunch Time Survival Kit: It was hand-delivered to sales support staff at top agencies during October and November, their busiest time of year. There are multiple "reveals" within the kit with something new after each fold. The package included stress-relief products as well as a tip-on card with a survey link for the recipient to fill out for a chance to win a spa gift card.
SILVER – Super Hero Flip Book Series: EPIC employees were featured in a series of mini comic flip books detailing insurance adventures. A matching video was produced by WPS for each book and submitted to the ADDYS as well. The flip books were printed digitally, die cut and hand assembled.
GOLD – Arise Small Group Box Giveaway – Sales and Marketing – Direct marketing – Direct Mail – 3D/Mixed – single.
SILVER – WPS Heritage Video – Elements of Advertising – Film & Video – Video Editing
SILVER – Aspirus Arise Employee Folder – Sales and Marketing – Collateral Material – Brochure – single unit.
SILVER – WPS Small Group Employee Packet – Sales and Marketing – Collateral Material – Brochure – single unit.
SILVER – WPS Health Insurance Small Group Brochure – Sales and Marketing – Collateral Material – Brochure – single unit.
SILVER – Aspirus Arise Group Plan Folder – Sales and Marketing – Collateral Material – Brochure – single unit.
SILVER – WPS Values Installation – Hampton, Virginia – Out-of-home & Ambient Media – Ambient Media – Multiple Installations
SILVER – "Thank You" video – Film, Video, & Sound – Branded Content & Entertainment – Non-Broadcast.