About WPS

About WPS

WPS, a health solutions company, is an independent, not-for-profit, local partner based in Madison, Wisconsin. We’ve provided health insurance and benefit plan administration to millions of private and government members for almost 80 years. To us, it’s about more than delivering trusted and unparalleled expertise in the most demanding of businesses. It’s also about caring for those we serve—and exploring new and innovative ways to bring value to their lives.

History

Where we started.

After World War II, more than 300,000 soldiers—13,000 of them wounded—returned home to Wisconsin, shining a light on the need for affordable health insurance. Wisconsin Physicians Service (WPS) was formed by the Wisconsin Medical Society in 1946 to meet these challenges. WPS remained a division of the Wisconsin Medical Society until 1977, when we became separately incorporated as a not-for-profit service insurance corporation.

One company. Four powerful divisions.

While we always go above and beyond, we remain grounded in the humble roots of our beginning. Today, WPS serves our members with four lines of business:

New Ventures

See our capabilities

We’re here for our community.

We support many local initiatives to enhance the health and wellbeing of people in and around our community. Through sponsorships, donations, volunteerism and in-kind support, we strive to be a community member that lifts others up.

We focus on three areas:

Strengthening mental health and wellbeing
Ensuring WPS is a productive community member
Supporting small businesses
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WPS Charitable Foundation

Laying the foundation for giving.

As a committed neighborhood partner, the WPS Charitable Foundation seeks opportunities to provide financial support in three areas: dignity in aging, improving veterans mental health and educational access for all.

Get details and request support