WPS brings home two advertising awards


MADISON, Wis.—Feb. 16, 2019—WPS Health Solutions won two silver ADDY Awards at the American Advertising Federation’s annual gala for the Madison chapter. Both entries were in a category for sales and marketing brochures.

WPS Group Health Plan Brochure

Credits: Eric Roell, Creative Marketing Director; Wendy Hathaway, copy; Ben Rasmussen, design

Description: The Group Health Plan brochure was developed to illustrate the answer to the question “Why WPS?” and highlight the benefits of choosing WPS for group health insurance. It was inserted in a lunch bag filled with “tech goodies” like a charging port, wireless earbuds, and a WPS-branded thumb drive and delivered to agents, brokers, and targeted prospective customers.

WPS Health Solutions Enterprise Brochure

Credits: Eric Roell, Creative Marketing Director; Lucian Babiarz, copy; Judah Rinzel, design

Description: The WPS Health Solutions enterprise brochure was created to explain who we are as a company and what we do. It describes our history, our lines of business, our contributions to the community, and more. It’s a brief and colorful brochure that can serve as an introduction to anybody who wants to know more about WPS Health Solutions.

Comments from the team:

“It is an honor to be recognized for a project that was truly a team effort. Our team is very talented and driven to help each other succeed.”

Judah Rinzel

“Thank you to everyone who helped make these projects a success. It is gratifying to see that our peers have recognized our great work. These are just two examples of the high-quality work our team produces throughout the year.”

Eric Roell