Insurance trade journal features article by Craig Campbell
MADISON, Wis.—May 23, 2019—Craig Campbell, Chief Operating Officer of EPIC Specialty Benefits, authored an article in the May edition of Insurance CIO Outlook magazine.
Titled “Life Insurance and Technology, They go Hand in Hand,” the article looks at how the life insurance sales business is stronger than ever because of new technology. “Technology provides the tools to personalize a sale more so than ever before, providing a user experience that can be unforgettable,” Craig says.
There is a new market paradigm based on enhanced product features, invigorated sales, and exceptional customer experience, he says. “To address these new requirements, technologies such as robotic process automation (RPA), artificial intelligence (AI), connected devices, and advanced analytics are offering up opportunities to insurers to stay relevant. It's an exciting time that is moving quickly.”
Craig puts these technological advancements into context when thinking about the overall reality of change for a company such as EPIC.
“As an insurance carrier, we face many internal and external pressures with the changes in the economy, society, and technology. However, the impact of the changes is in our own hands, as it is with all insurers. I choose to look at these challenges as opportunities that have been presented to help us embrace these moments of change.”
Craig Campbell, Chief Operating Officer of EPIC Specialty Benefits